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Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
Nicola Kemp unveils the top marketing moments of the past 12 months.
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
No list of the industry's triumphs in 2012 would be complete without an examination of the continually evolving marketing masterclass that is Nike, writes Nicola Kemp.
Amazon has launched Premium Store, a women's fashion section on its UK website that offers a clothing from brands including 7 For All Mankind, Hudson, Joe's Jeans, Pringle, Eva Franco, Mimi Holliday and Princess Tam Tam.
Which brand do you think has performed best over the last 12 months?
River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
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