Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure advertising deal with online music platform Vevo, as it seeks to promote its Aygo model to a youthful audience.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ad packages around Channel 4's coverage of the London 2012 Paralympic Games.
Sports car company McLaren is aiming to "thaw" perceptions of its "cold and sterile" brand identity, with a new animated comedy TV series starring its Formula One drivers Lewis Hamilton and Jenson Button.
Until now, few automotive companies have used Twitter for more than PR announcements or customer-service messages. Some, however, are becoming more creative.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.