Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas
06 Dec 2012 | by Matt Willifer, executive planning director, WCRS
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
Marketing Moments 2012: Red Bull Stratos
06 Dec 2012 | by Nicola Kemp
The energy drink's space mission was unquestionably the marketing masterstroke of the year
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband
06 Dec 2012 | by Nicola Kemp
No list of the industry's triumphs in 2012 would be complete without an examination of the continually evolving marketing masterclass that is Nike, writes Nicola Kemp.
Starbucks: has its tax offer come too late?
04 Dec 2012 | by Noelle McElhatton
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
SodaStream hits back at Clearcast ad ban
29 Nov 2012 | by Rachel Barnes
SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
Neutrogena is the most prominent, with Garnier in second place.
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