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Tontine's use-by date

14 Mar 2013 | by Matthew Chapman

Tontine came up with the novel concept of giving its pillows an expiry date in order to differentiate it from cheaper rivals Target and K-Mart in an unremarkable category.

Brand manager of the week: John Davies

06 Mar 2013

Brand manager, Smeg UK.

Am I being unreasonable?! Dealing with difficult customers in the digital age

22 Feb 2013 | by Suzy Bashford

Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.

Brand manager of the week: Lauren Brooking

21 Nov 2012

Brand manager, Vaseline and Dove Men+Care, Unilever UK and Ireland

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

Coke's GB marketing director guided the brand through an eventful summer, but next year will bring a different type of challenge

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.

Celebrity pulling power on the wane

31 Oct 2012 | by Kim Benjamin

Is the tide now turning on the sea of famous faces appearing in advertising.

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.

My secret work weapon: Harness the power of people to tackle difficult problems

26 Sep 2012

Nic Young, Futures director, Molson Coors Brewing Company

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