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Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Power 100 Next Generation: The full list 1-30

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Sales promotion: beyond the zero-sum game of deep price cuts

Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.

Print DM seeks a digital future

Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell.

Power 100: 100 to 50

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Marketing Society launches green action day

The Marketing Society, sustainability charity Start, and Business in the Community have launched an initiative aimed at uniting marketers around a "green" action day.

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