British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.
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Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes
13 Aug 2012 | by Nicola Clark
Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks to Tim Cowen about how Royal Mail achieved marketing gold.
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing, PR and digital meet.
Revlon appoints Adelaide Sharples as UK marketing chief
15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director.
M&S confirms Robert Swannell as Sir Stuart Rose's successor
23 Aug 2010 | by Ben Bold
Marks & Spencer has confirmed that former Citibank vice-chairman Robert Swannell will succeed Sir Stuart Rose as chairman when the latter departs in early 2011.
Mark Kleinman on marketing and the City: One strike and Royal Mail's out
21 Oct 2009 | by Mark Kleinman
The ongoing industrial dispute at the postal service is causing grave and irreversible damage to the brand.
Subway launches new creative brand campaign
08 Sep 2009 | by Staff Marketing
LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.
We'll Call You - Mattel
04 Feb 2009 | by Staff Marketing
Barbie might be an icon in the public consciousness and the queen of Mattel¹s toy offering, but, as Marketing's Mystery Caller discovered, the success of her 50th birthday rests on just one woman: Peggy.
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