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Confused.com hands PHD £38m account

LONDON - Confused.com has confirmed the appointment of PHD to its £38m media planning and buying account.

Controversial home-repossession company awards UK media account

LONDON - The Real Estate Disposition Corporation (REDC), the US home repossession auction company, is taking advantage of the downturn in the UK property market by appointing All Response Media to handle its UK media planning and buying.

Barclaycard shifts sponsorship strategy toward music events

LONDON - Barclaycard has signed a sponsorship deal with Live Nation aiming to give its customers easier access to music.

Abbey to roll out customer magazine

LONDON - Abbey is launching the first customer magazine for its Home Insurance brand as it looks to take a more light-hearted approach to finance.

Case studies of brands that are thriving in a recession

LONDON - Welcome to the new age of austerity. If social commentators are to be believed, indebted UK consumers are ditching conspicuous consumption and embracing cost-cutting and frugality in a way hitherto unimagined.


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