Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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Barclays marketers warned they must adhere to new brand 'values'
19 Feb 2013 | by Alex Brownsell
Barclays has warned marketing staff that they must adhere to its new corporate 'purpose and values', as the bank tries to rebuild its reputation in the wake of the Libor crisis.
Sector insight (interactive): home insurance
13 Feb 2013 | by Jane Bainbridge
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
Champions of Design: American Express
12 Feb 2013 | by Staff
The pioneering US payments company has an exemplary track record of design and branding innovation.
Olympic sponsors abandon London Mayor's sports legacy projects
05 Feb 2013 | by John Reynolds
London 2012 sponsors have been accused of abandoning their commitment to the Olympic legacy, with the Greater London Authority (GLA) struggling to raise funds for sports-participation projects.
Former RBS marketing boss Helen Page joins Clydesdale Bank
05 Feb 2013 | by Alex Brownsell
National Australia Bank has hired ex-RBS marketer Helen Page as chief marketing officer for its Clydesdale Bank and Yorkshire Bank brands.
Churchill recruits Dawn French to replace Martin Clunes
01 Feb 2013 | by Alex Brownsell
Comedian Dawn French is to replace Martin Clunes as the face of Churchill Insurance, and will star in a series of TV ads with its bulldog brand ambassador.
Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius
31 Jan 2013 | by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO
Marketing's unique weekly analysis of ad recall in association with TNS.
Online lender marketing banned for being 'socially irresponsible'
23 Jan 2013 | by Alex Brownsell
Pounds to Pocket, an online lender offering loans with an APR of 278%, has had its TV ad banned by the UK watchdog for being misleading and socially irresponsible.
Barclaycard to sponsor Hyde Park gigs
22 Jan 2013 | by Alex Brownsell
Barclaycard has signed a five-year deal to sponsor the annual series of summer events at London's Hyde Park.
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