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Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star and key player in Barclays marketing team. A winner...
Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The volume and diversity of the data we collect and receive...
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
Head of brands and communications, First Direct
It's having a mantra to work toward.
Accuracy and relevance have been vital to search marketing, but new models claim to take this one step further. So, just how close are search engines getting to thinking like humans?
The reputation of banks remains poor, so how are financial services brands approaching customer acquisition? We compare the search tactics of First Direct and Lloyds TSB.
