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Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.
HSBC's decision to review its long-standing relationship with WPP has certainly caught a few observers off-guard, but for others it is long overdue, writes Alex Brownsell.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
First Direct has launched a series of viral videos depicting First Direct Buddies, a team of specially-trained employees who are on call to help out customers in need of assistance, whatever their needs.
Santander is preparing to review its UK marketing strategy as the banking group creates a single brand positioning.
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