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Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.
The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six months after ending its Freedom loyalty programme.
The Government has launched a consultation to explore its options for compelling companies to give consumers the right to access their personal transaction data.
Tesco Bank has intensified competition with traditional banks by launching a mortgage range that will reward Clubcard holders with one point for every £4 of mortgage repayments.
The September issue of Revolution lifts the lid on hyper-personalisation and the benefits and challenges for brands - how will digital marketers make the most of the wealth of personal data available today and stay on the right side of the law? Plus, find out what the trends and developments are in...
