If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly.
12 Oct 2011
| by Nicola Clark
Is marketing facing a talent crisis, and should brands be doing more to attract gifted recruits to the industry? Marketing teamed up with recruiter Major Players to find out what the UK's top marketers really think.
30 Sep 2011
| by Staff
Viewing your brand as part of the bigger business picture was a core theme of BrandMAX last week. Here, the Marketing team looks at this and some of the other big issues up for debate at the summit.
16 Sep 2011
Had a long week? Fancy a break? Fill out our talent survey for the chance to win £500 of Mr & Mrs Smith hotel vouchers.
30 Aug 2011
| by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.
26 Aug 2011
| by Oliver Luft
As British Gas drops door-to-door sales, brands are examining their strategies.
Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.
27 Jul 2011
| by Andew Walmsley
Four trends are changing the business world forever by making start-ups inexpensive and easy.
25 Jul 2011
| by staff
MarketingQED has signed up as an event partner for BrandMAX, Marketing's two day conference and networking event for senior marketers at Altitude 360 venue in London's Millbank Tower on September 21 and 22.