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"Decoded" by Phil Barden

01 Apr 2013 | by Rory Sutherland

Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Apple and HTC end legal wrangling over patents

12 Nov 2012 | by Matthew Chapman

Apple and HTC have buried the hatchet by settling all global lawsuits about patent infringements, with a 10-year licensing agreement.

Cover Story: Screw the rules to connect with the no-collar workers

20 Jun 2012

August Media's creative director Jules Rogers, editorial director Sara Bravo, and art directors Ian Taylor and Richard Murray talk us through this week's (20 June) illustrated Marketing cover image (below)

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way toward making your leadership look dynamic and contemporary, writes Will Harris.

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

More than a third of marketers would not attend university today

23 Jun 2011 | by Ben Bold

More than a third (36.3%) of UK marketers would not have gone to university today because of the escalating costs of tuition fees, according to research published by recruitment firm EMR.

BP in £60m advertising blitz following oil spill

02 Sep 2010 | by Arif Durrani

BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.

IPA Bellwether Report hints at tentative economic improvement

13 Jul 2009 | by Staff

LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Marketing's Contact Centre League Tables 2009

06 May 2009 | by Richard Abbott

Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.

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