Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
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ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief
04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.
BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist
04 Oct 2012 | by Maisie McCabe
Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Royal Mail control of direct mail prices worries DMA
21 Oct 2011 | by Daniel Farey-Jones
The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly.
Royal Mail claims more than 14m items sent with DM support service
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks.
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