Adwatch (Feb 9) - Full table
09 Feb 2011
This week's full Adwatch table.
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The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.
With the recession on the wane, the industry is looking forward to a period of renewed growth. However, plenty of pitfalls remain in the struggle for big wins.
Recessionary pressures on the industry have eased as brands seek new ways to reach consumers, but agencies still face a challenge to convince some of the discipline's potential.
Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf standout to the total brand experience.