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Are viewers ready for London Live?

31 May 2013 | by Kantar Media

New research from Kantar Media looks at whether the Evening Standard's forthcoming London Live TV channel could be a success.

What price trust?

29 May 2013 | by Greg Nugent

Trust is one of the most valuable intangible assets a brand can possess; marketers can boost that value, as well as their own credibility, by finding ways to tell consumers the truth.

Understanding Britain's upmarket ethical consumers

29 May 2013 | by Alice Dunn

Latest insight from Kantar Media's Premier TGI study, of the most upmarket and affluent British adults, reveals that tapping into ethical consumers can reap enormous rewards for marketers.

The key to growing brand value lies as much in consumers' hearts as their wallets

28 May 2013 | by Robin Headlee

The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.

Austerity and the need for optimism

08 May 2013 | by Greg Nugent

Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity

Sector Insight: Computers

25 Nov 2009 | by Jane Bainbridge

Specialist computing shops are having to fight for market share as more generalist players are entering the sector.

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