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If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
In a recent piece of informal research - look, I asked a few people - the discovery was made that choosing and buying a gift online can promote feelings of guilt.
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
Microsoft is pondering whether it might benefit from Apple's flagship-store retail model.
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.
Mole is, by nature, a quiet creature, but has recently embraced Twitter, following a handful of brands. So we were startled by BA's retweet of a racist comment.
