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YouTube is making a further push into professional content with the launch of more than 100 new channels, which will contain videos from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal.
Littlewoods' Christmas TV ad has caused much disquiet in some quarters, with its implication that mums should over-stretch themselves in a time of austerity to satisfy the demands of their children.
Too many marketers are hiding behind grand statements that actually mean little to consumers.
The pace of change is relentless as digital transforms consumers' lives, and not always for the better.
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
The brand's 'Unhate' campaign, which depicts world leaders kissing, marks a return to the spirit of its advertising in the 90s, but some doubt that such images can have the same impact today.
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Growth. China. Two words that appear so often in the same sentence they are practically synonymous. China has more than proven itself as a manufacturer. But as a marketer? Until very recently, the average consumer would struggle to name Chinese brands or to associate the country's products with any...
When technological developments outpace us, we have to be ready to deal with the consequences.
- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about being creative, making decisions and aiming to make your brand the best it can possibly be. - What would...
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