Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution
21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R
Marketing's unique weekly analysis of ad recall in association with TNS.
Brand manager of the week: Martin Jobin
09 Jan 2013
Marketing communication content manager, Infiniti Europe
Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
Morrisons to abandon celebrities in its ads: what can it be thinking of?
16 Oct 2012 | by Noelle McElhatton
Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right?
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced
18 Sep 2012 | by Steve Hastings, planning partner, Isobel
Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.
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