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Has product placement failed to make the big impact that many predicted? The Marketing Society Forum

07 Mar 2013

Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

Marketing's unique weekly analysis of ad recall in association with TNS.

When trouble brews, marketers ignore social-media at their peril

06 Mar 2013 | by Gordon MacMillan

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

06 Mar 2013 | by Helen Edwards

Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time for deadline-driven journalists, but not, as it turns...

Helen Edwards: wisdom of the dead versus the living

28 Feb 2013 | by Helen Edwards

It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.

Foursquare: what happens after hype turns to cynicism

28 Feb 2013 | by John V Willshire

After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

The Territorial Army's latest campaign integrates live footage of military operations into its TV spots.

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

28 Feb 2013 | by Rob Doubal, executive creative director, McCann London

Marketing's unique weekly analysis of ad recall in association with TNS.

Credit downgrade should put UK marketers on alert

27 Feb 2013 | by Claire Beale

Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.

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