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Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

I have always enjoyed reading and listening to the chatter about SXSW from a distance.

Brands must do more to recognise the pitfalls of anti-social media

22 Mar 2013 | by Nicola Kemp

Jessica Laney was 16 years old when she hanged herself in December.

Learning code: Time for us all to recognise the creative value of those 0s and 1s

20 Mar 2013 | by Mel Exon, co-founder of BBH Labs

A biography of Beatrix Potter published last century may not sound like it should warrant a mention in a column about technology.

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use.

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

You might notice there's something of a theme to this week's issue. We spotted it too, and decided to embrace it with a flash on the front cover: Social in focus.

Frictionless augmentation is getting closer to becoming reality

23 Jan 2013 | by Mel Exon, co-founder of BBH Labs

Buried among the vocal criticism and glut of vapourware reported from CES, the world's biggest consumer electronics show, held in Las Vegas earlier this month, a few stories emerged where augmentation in several forms seemed to be inching closer to becoming more useful and, well, 'real'.

Forget a social strategy - it's what a brand has to say that really matters

07 Dec 2012 | by Gordon MacMillan

If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.

Helen Edwards: E-commerce feels wrong in the ritual of giving

06 Dec 2012 | by Helen Edwards

In a recent piece of informal research - look, I asked a few people - the discovery was made that choosing and buying a gift online can promote feelings of guilt.

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

Working for a chief executive that hates Facebook is a tricky situation, but clever communications management can tackle the problem, writes Will Harris.

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