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These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Position: head of broadcast and digital advertising, Asda Date of Birth: 05/10/83 As the marketer who led last year s controversial Christmas campaign, Hinsley is a key marketing force at the supermarket. She can also be credited with bringing a discourse regarding overworked mums at Christmas...
Ever since he gave the Aussies a summer of cricket tuition in 2005, Andrew Flintoff has been Mole's hero, so we were upset to hear the chain had dropped him
The supermarket's marketing director must get to grips with its ecommerce expansion and intense competition in her first full year in the job
Earlier this month, Morrisons, the UK's fourth-biggest supermarket by market share, posted a disappointing set of third-quarter results, revealing a decline in like-for-like sales.
Is the tide now turning on the sea of famous faces appearing in advertising.
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
With so many fresh sources of data on offer, the market research industry faces major threats and must adapt or die, writes Alan Mitchell.
