The Marketing Profile: Tim Parkinson of Umbro
15 Apr 2009 | by Ed Kemp
It's just too easy to stereotype the typical England football fan: white; likely to be carrying a few extra pounds, due to the beer-swigging and pie-munching; balding, maybe, with a couple of tattoos and a bit of a foul mouth - not the most flattering image, certainly, but a prevailing one. However,...

