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Outdoor advertising industry under pressure

LONDON - The outdoor advertising industry is polishing its act. Poster contractors are out to convince brand owners that they are modernising the nation's billboards and their platform offers unique advantages over other media.

The Marketing Profile: Tim Parkinson of Umbro

It's just too easy to stereotype the typical England football fan: white; likely to be carrying a few extra pounds, due to the beer-swigging and pie-munching; balding, maybe, with a couple of tattoos and a bit of a foul mouth - not the most flattering image, certainly, but a prevailing one. However,...

What it's really like inside UKTV

We asked the marketing team at UKTV what it's like to work there

Me & My Mentor

Faye Harcourt, head of marketing, NBC Universal Global Networks and Communications


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