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The Marketing Profile: Nigel Parrott of Daniels Group

08 Dec 2009 | by Amy Golding

In a time when marketing less healthy food and advertising to children are becoming increasingly tricky, former Golden Wonder marketer Nigel Parrott must be relieved to have moved on to more wholesome produce.

Salary snapshot: Marketing administrators

04 Dec 2009 | by Becky Charles

LONDON - Marketing administrators, whose job title might also be marketing clerk, typically report to the marketing or product manager.

Marketing Reader Survey - win Amazon vouchers

03 Dec 2009 | by Staff

Getting the right information, at the right time and in the right format is a critical part of working life. Now is your chance to tell us what you want so we can better fit with your needs, by taking the Marketing magazine survey.

Bing needs critical mass to beat Google

02 Dec 2009 | by Adam Woods

LONDON - Microsoft surprised many people when it announced the full launch of its search engine. Even if it offers a superior user experience, the challenge is to raise brand awareness.

Brands begin to dance to the tune of social media

02 Dec 2009 | by Adam Woods

LONDON - Although it may appear to be a fuzzy science, the social-media sphere offers brands unrivalled potential for consumer interaction, writes Adam Woods

What it's really like inside ASOS

01 Dec 2009 | by Becky Charles

We asked the marketing team at online retailer Asos what it's like to work there

Food and drink industry round table: marketers look ahead

01 Dec 2009 | by Richard Abbott

LONDON - We invited marketers from across the food and drink industry to take part in a round table on regulation and finding the right marketing mix.

Advertising to the YouTube generation

25 Nov 2009 | by David Benady

LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.

What it's really like inside Tower of London

24 Nov 2009 | by Becky Charles

We asked the marketing team at the Tower of London what it's like to work there

The Marketing Profile: Mariano Dima of Visa Europe

24 Nov 2009 | by Alex Brownsell

Mariano Dima, executive vice-president for marketing and products at Visa Europe, is one of those annoyingly high achievers. He has blazed a trail through some of the globe's biggest brands, including Vodafone and Levi Strauss.

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