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Brand Health Check: Christmas Number 1

The X Factor's dominance of the top spot is wearing thin.

Creative Agency of the Year: Adam & Eve

The three-year-old agency has cemented its reputation for creative excellence and being quick to devise effective campaigns that fulfil clients' requirements, whatever the budget.

Media Agency of the Year: PHD

A combination of sterling leadership by a stable management, an impressive new business record and a commitment to creativity makes PHD this year's Media Agency of the Year.

Direct Agency of the Year: EHS 4D

The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.

Digital Agency of the Year: Dare

Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom, increased competition from traditional ad agencies and client budget cuts.

Sponsorship Agency of the Year: MEC Access

In the three years since its creation, our winner has stepped up to challenge the sector's biggest players, taking the crown with a mix of business wins and strong creative work.

Customer Publishing Agency of the Year: Fitzgerald Shurey Tarbuck

This upstart agency has proved that its integrated approach, offering its growing list of diverse clients a multiplatform service, is a highly effective model for customer publishing.

PR Agency of the Year: Frank PR

This two-time former winner has enjoyed a resurgence over the past 12 months, and made it a hat-trick by reeling in a host of big-name clients and a double-digit rise in net profit.

Review of the year 2010: Adwatch of the year 2010

The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.

Branding Agency of the Year: The Partners

As well as achieving a new-business conversion rate of 50%, boosting revenues and devising highly innovative campaigns, the agency found time to provide pro bono work for the UN.

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