Everything is marketing
01 Apr 2013 | by Will Harris
Marketer Will Harris argues that marketing has become the benevolent home for business problems that don't fit anywhere else.
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Nxt Gen 2013: future CMOs reveal their career tips
29 Apr 2013
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
#aoty12: Digital Agency of the Year - LBi
11 Dec 2012 | by Sarah Shearman
This year's winner refuses to slow down the pace of its creative innovation or its global expansion, as a result of achieving strong organic growth and a host of new clients, writes Sarah Shearman.
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
Alan Mitchell: Consumer service trumps traditional marketing
21 Sep 2012
In the information age, measuring the return on consumers' investment of time is becoming more important than the ROI of traditional ampaigns, argues Alan Mitchell
No substitute for on-the-ground insight
21 Sep 2012 | by David Benady
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
Does creativity sell brands?
20 Jul 2012 | by Alan Mitchell
Ad agencies have long cited seemingly compelling evidence that creative excellence brings commercial success, but is creativity enough?
Special Report: Direct marketing
20 Jul 2012 | by David Benady
The direct mailer remains a powerful marketing tool, but it has had to reinvent itself by integrating and working in tandem with digital channels to continue to reap rewards
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