Tontine's use-by date
14 Mar 2013 | by Matthew Chapman
Tontine came up with the novel concept of giving its pillows an expiry date in order to differentiate it from cheaper rivals Target and K-Mart in an unremarkable category.
Search results
- Articles
- Jobs
Search filters:
By Publication
- marketingmagazine.co.uk
By Article Type
- Features
Click 
to remove filters
Add Search Filters:
By Discipline
- Ad campaign (9)
- Agency (25)
- Digital marketing (88)
- Direct Marketing (32)
- Marketing (884)
- More...
- Media (55)
- New Business (5)
- Public Relations (17)
- Research & Data (17)
- Less...
By Sector
- Agencies (80)
- Autos (49)
- B2B (17)
- Consumer Goods (93)
- Fashion / Clothing (71)
- More...
- Fast Food (32)
- Financial Services (64)
- FMCG (87)
- Food & Drink (192)
- Government / Non-Profit (51)
- Industry (17)
- Media / Entertainment (237)
- Retail (167)
- Technology (107)
- Telecoms / Utilities (66)
- Travel / Leisure (63)
- Less...
Thomas Cook restructure aims to turn around ailing travel firm
20 Mar 2013
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.
The North beckons as Rigby & Peller aims to broaden its UK customer base
14 Mar 2013
The lingerie brand has set its sights on growth, writes Kim Benjamin.
Do you know your CEO? The eight essential leadership skills
14 Mar 2013 | by Rachel Barnes
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
Volume sales are down, but rising prices mean the sector's value has increased.
PeerIndex's Azeem Azhar on how brands can harness the power of influence
12 Mar 2013 | by Nicola Kemp
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
The five rules of social media management
08 Mar 2013 | by David Benady
Brands need to do more to embrace social media across their business functions, writes David Benady.
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
The carrier's marketing director explains why the brand is pinning its long-term hopes on making air travel seem 'sexy and glamorous' again, writes Alex Brownsell.
Facebook must raise its game in the mobile space to reverse UK slump
07 Mar 2013 | by Kim Benjamin
Are you suffering from Facebook fatigue? If so, you are not alone.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
