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Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.

BT aims for brand revival with its big content gamble

30 Nov 2012 | by David Benady

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.

A Marketing Promotion: BrandMAX 2012 - 4 October 2012

23 Jul 2012 | by Staff

BrandMAX 2012 brings the latest marketing thinking together, echoing the debate about how to put creativity and the magic back into a marketing world dominated by logic and economics.

Brand Manager of the Week: Dan Daly

27 Jun 2012

Head of consumer marketing, Auto Trader

Facebook targeted mobile ads grant access to an audience previously off-limits

15 Jun 2012 | by Gordon MacMillan

The introduction of targeted ads in Facebook users' timelines will finally allow brands to access consumers' mobile 'gaps'.

YouTube's Anna Bateson: why the world needs our site

14 Jun 2012 | by Sarah Shearman

The YouTube marketing director EMEA has a clear vision of the video-sharing site's global role as a real alternative to broadcasting.

Car brands test-drive social strategies

13 Jun 2012 | by Alex Brownsell

Until now, few automotive companies have used Twitter for more than PR announcements or customer-service messages. Some, however, are becoming more creative.

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

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