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Nxt Gen 2013: future CMOs reveal their career tips

29 Apr 2013

The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.

IKEA fends off an army of gnomes

15 Apr 2013 | by Matthew Chapman

Spring is a time for sprucing up the garden and an already onerous task is made near-impossible by a group of militant gnomes.

Vodafone followers lovers' most intimate moments

05 Apr 2013 | by Matthew Chapman

Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.

Muller's Lee Rolston on getting consumers talking about the yoghurt category

27 Oct 2011 | by John Reynolds

Lee Rolston, marketing director of Muller, is proud of the brand's unusual latest TV advertising campaign. Interview by John Reynolds.

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

14 Jul 2011 | by Rachel Barnes

Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers to be more daring. Interview by Rachel Barnes.

Profile: Simon Morris, chief marketing officer of LoveFilm

07 Jul 2011 | by Sarah Shearman

Simon Morris, chief marketing officer of LoveFilm, believes the story of its expansion has many more reels to run. Interview by Sarah Shearman.

Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston

01 Jul 2011 | by Rachel Barnes

Jonathan Mildenhall, vice-president of global advertising strategy at Coca-Cola, lacks no confidence in himself or his brand.

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

Martine Ainsworth-Wells, marketing and communications director at London & Partners. Interview by Loulla-Mae Eleftheriou-Smith.

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