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Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world's entire fleet of the Boeing 787s has been grounded due to safety fears.
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.
Carnival Cruises has recruited comedian Peter Serafinowicz to voice the brand's first UK ad campaign, in a move to communicate a fun and humorous image.
Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
Mr & Mrs Smith, the boutique hotel-booking brand, is reverting to its roots in a post-Christmas campaign focusing on couples.
Virgin Atlantic will retain its brand name after striking a $360m deal with Delta Air Lines following a slanging match between Richard Branson and BA's Willie Walsh.
Richard Branson has hit back at rumours that the Virgin Atlantic brand may be axed in a future deal with US airline Delta.
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