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MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).

Virgin to reward most frequent flyer with free trip into space

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic.

VisitEngland predicts bank holiday will generate £800m in staycation money

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high number of Brits take an overnight trip in the UK instead of venturing abroad, says VisitEngland

OFT ruling forces airlines to scrap hidden debit card charges

05 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair and easyJet are among the airlines that have agreed to display debit card surcharges in their headline ticket prices following an enforcement action from the Office of Fair Trading (OFT).

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

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