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Mitsubishi aims for laughs with ITV sponsorship deal

28 Jan 2009 | by Sarah Johnson

LONDON - Mitsubishi Motors has signed a sponsorship deal with ITV's You've Been Framed to launch on 31 January.

DfT calls for increased car emission data visibility on outdoor ads

20 Jan 2009 | by Alex Brownsell

LONDON - The Department for Transport (DfT) has outlined its demands for advertisers to increase the visibility of CO2 emission and fuel economy information on outdoor ads.

New government billboard rules force car ads to carry large CO2, fuel economy data

16 Jan 2009 | by Alex Brownsell

LONDON - The Department for Transport (DfT) will demand that car advertisers increase the visibility of CO2 emission and fuel economy information on outdoor ads.

Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

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