Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
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Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
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Europcar, the car hire company, has appointed Andy Furlong as its new director of marketing and ecommerce, replacing Catriona Kempston who quit the car hire brand to join budget hotel chain Travelodge six months ago.
Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.
Accor, the French hotelier behind the Ibis, Novotel and Sofitel brands, is overhauling the proposition for its budget and mid-range hotels to meet changing consumer demand.