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Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.
Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.
Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.
An innocent kid asks his parents awkward questions and appears to walk in on his parents having sex before being given a child-friendly Windows Phone.
Tech City, the UK's technological hub, is having its growth held back by a lack of skilled workers, according to research firm GfK.
Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.
Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.
Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.
Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.
Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
