It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.
A new ecommerce platforms, tothetops.com, is launching in the UK, France and Scandinavia, in a bid to take advantage of the rise of social shopping.
17 Jun 2013
| by Simon Nias
Phil Geary, group marketing director at NBTY Europe, has left the Holland & Barrett operator to join Mumsnet rival Bounty.
B&Q is shifting its attention from price messaging to "unloved rooms" for its multimillion-pound summer ad campaign.
Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".
13 Jun 2013
| by Ben Bold
Debenhams is taking the moral high ground in an attempt to persuade rivals to stop manipulating images of women, by banning the airbrushing of its lingerie models.
13 Jun 2013
| by Danni Findlay, director, Marketing Sciences
It's just over a year since the first 12 towns were selected to receive funding under the Mary Portas Pilot scheme. But last week we learned that 10 of these now have more empty shops than when the initiative began.
Ocado has partnered with Northern & Shell until the end of the year as it increases its above-the-line advertising to appeal to its "broad range of customers".
12 Jun 2013
Counting down the ten most recalled ads, in association with TNS and Ebiquity.