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B&Q switches focus from price to 'unloved rooms'

14 Jun 2013 | by Matthew Chapman

B&Q is shifting its attention from price messaging to "unloved rooms" for its multimillion-pound summer ad campaign.

Mazda proves it is 'faster' than Lamborghini and Porsche

14 Jun 2013

Mazda shows off the speed of its MX-5 Miata's folding roof by defeating Lamborghini, Porsche and other heavy hitters in a drag race with a difference.

Apple introduces bold 'designed by Apple in California' message

14 Jun 2013 | by Matthew Chapman

In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.

Why quick-to-react video content is crucial to any marketing strategy

14 Jun 2013 | by Simon Whalley, executive producer, Framestore

The merging of Hollywood and gaming technology has handed marketers the ability to create instant, always-on and on-message CG brand ambassadors that nurture more dialogue between consumers and brands, writes Simon Whalley (right), executive producer at content partner Framestore.

'Swear in the toilets when no-one is listening': Mary Portas' tips for the top

14 Jun 2013 | by Rachel Barnes

Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".

May Fair Hotel captures fun and excess of its 'lived' experience

14 Jun 2013 | by Gemma Charles

In contrast to the "unlived" and pristine hotel experience, this print and online campaign for the luxury London hotel aims to capture the fun and excess of the 'lived' experience - what the aftermath of a great party, meeting or overnight stay might look like.

Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

14 Jun 2013 | by Gemma Charles

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

Adobe attempts a 'prankvert'

14 Jun 2013

Social video expert Unruly evaluates the latest viral campaign from Adobe.

Brand manager spotlight: Andrew Tyler, LUTA

13 Jun 2013

Andrew Tyler, marketing director at sportswear brand LUTA, speaks to Marketing.

Industry View: Can Facebook emulate Twitter's #hashtag success?

13 Jun 2013 | by Matthew Chapman

Imitation is the sincerest form of flattery, but will Facebook adopting Twitter-style hashtags work as effectively on its closed platform?

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