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HSBC launches 'Indian Summer' campaign

28 May 2009 | by Alex Brownsell

LONDON - HSBC launched today an Indian-themed marketing campaign to promote its sponsorship of Indian Summer, a season of exhibitions at the British Museum.

PC World shifts focus to brand over products

27 May 2009 | by Joe Thomas

LONDON - PC World is breaking away from its previous advertising strategy of showcasing individual products and deals to launch a brand-led campaign.

Watch VisitEngland's debut TV campaign

18 May 2009 | by Alex Brownsell

LONDON - Tourism body VisitEngland is partnering with the National Trust to launch its first TV campaign.

Rubicon unveils 'exotic' ad for Mango

15 May 2009 | by Joe Thomas

LONDON - Rubicon is rolling out a TV campaign to promote its Mango exotic juice drink.

Gatorade ad campaign focuses on sports and sweat

13 May 2009 | by Joe Thomas

LONDON - PepsiCo's latest TV campaign for sports drink Gatorade communicates the message that athletes need to replace what their bodies lose when sweating.

Watch BP's TV ad for energy-efficient fuel Ultimate

11 May 2009 | by Amy Golding

LONDON - Petrol brand BP is repositioning its premium fuel Ultimate as a cost- and energy-efficient option.

Watch a sneak preview of the Oasis ad 'RubberDuckZilla'

07 May 2009 | by Joe Thomas

LONDON - Coca-Cola is set to launch the latest instalment in its campaign to position Oasis as a soft drink 'for people who don't like water'.

Watch Richard Branson in the new TV ad for Virgin Trains

06 May 2009 | by Amy Golding

LONDON - Virgin Trains is relaunching its brand, backed by an integrated campaign that features its owner Sir Richard Branson's first appearance in a TV ad for 10 years.

Watch the new Stella Artois 4% commercial

01 May 2009 | by Gemma Charles

LONDON - InBev UK is launching the second burst of support for Stella Artois 4% with a new TV and outdoor ad campaign, created by Mother.

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