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RB commits £100m to building brands and 'powermarkets'

08 Feb 2012 | by John Reynolds

Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.

Sector Insight: Vitamins and supplements

08 Feb 2012 | by Jane Bainbridge

Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.

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