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Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.
Consumers in search of social validation on social media channels are resorting to building up a false picture of their lives in order to gain approval from their peers.
The notion of an "angry Britain" where the majority of consumers are angry and increasingly radicalised is a myth, claims a new report.
Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.
British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
Rising utility bills are now the single biggest concern for twice as many UK consumers (15%) as they were two years ago (8%), according to new research figures from Nielsen.
Chris Moriarty from The Chartered Institute of Marketing outlines five trends in marketing pay and rewards to watch out for this year
Morrisons claims its 'More Of What Matters' ad campaign has succeeded in teaching customers about its unique approach to sourcing meat and has helped it capitalise on the horsemeat scandal.
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