Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy
21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
Diverse, ageing and losing faith: dissecting the British consumer in 2013
11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Brand Barometer: Social media performance of Compare The Market
07 Sep 2012 | by Staff
A look at the performance of Compare The Market in social media over the past four months.
Majority of UK consumers 'cannot name Olympic sponsors'
25 Jul 2012 | by Matthew Chapman
More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
Brand barometer: Social media performance of Mercedes-Benz
24 Feb 2012 | by Gemma Charles
A look at the performance of Mercedes-Benz in social media over the past four months.
UK will enter recession, suggests consumer confidence index
28 Oct 2011 | by Matthew Chapman
The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests.
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge.
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