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As its share price slumps and profits fall, how has Apple fared across social media?
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Marketing's unique weekly analysis of ad recall in association with TNS.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
A look at the performance of Starbucks in social media over the past four months.
Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.
A look at the performance of Weight Watchers in social media over the past four months.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
A look at the performance of Argos in social media over the past four months.
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
