Steve Easterbrook returns to McDonald's as global chief brand officer
15 Apr 2013 | by John Reynolds
Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain as its top global marketer, after 18 months away from the business.
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Mondelez launches Barny children's biscuit brand
22 Apr 2013 | by John Reynolds
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
Former Birds Eye boss Martin Glenn joins United Biscuits
12 Apr 2013 | by John Reynolds
Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).
O2 offers mid-contract handset "Refresh"
12 Apr 2013 | by Alex Brownsell
O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract.
Warburtons appoints PepsiCo marketer Neil Campbell as managing director
26 Mar 2013 | by John Reynolds
Warburtons has ended its nine-month search for a managing director by appointing Neil Campbell, the PepsiCo executive responsible for Gary Lineker's Walkers advertising campaign.
Asda readies new 'Chosen by kids - approved by mums' grocery range
19 Mar 2013 | by Matthew Chapman
Asda is believed to be set to launch a grocery range aimed at young children under its 'Chosen by' sub-brand.
Vodafone restructures UK marketing team
19 Mar 2013 | by Matthew Chapman
Vodafone is merging its consumer sales-marketing and brand functions to create a 50-strong combined brand marketing team.
Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq
15 Mar 2013 | by Matthew Chapman
Burberry has hired Kaitlyn Wilkins, a director of Ogilvy's social media business, to become its global director of social media following the departure of Musa Tariq in October.
Samsung corporate marketing director Andrew Garrihy departs
11 Mar 2013 | by Matthew Chapman
Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was scrapped as part of a "change in strategic direction" at the brand.
Bupa recruits pharma veteran Theresa Heggie to top marketing post
08 Mar 2013 | by Alex Brownsell
Healthcare company Bupa looks set to move away from consumer-focused marketing, with the appointment of a pharmaceutical industry veteran to replace its high-profile former top marketer, Martin George.
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