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Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural influence, following last year's legalisation of the spirit in France after a nearly a century of prohibition.

Locog to open Olympic outdoor auction to non-sponsors

31 Jan 2012 | by Maisie McCabe

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules.

Breast Cancer Care trials 'hard-hitting' ad approach

31 Jan 2012 | by Matthew Chapman

Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning, including the potential rebranding of its Pink Ribbonwalk fundraiser.

TfL launches 'Get Ahead Of The Games' ads

30 Jan 2012 | by Gemma Charles

A national campaign to ensure the smooth running of transport links during the Olympic Games was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.

Nationwide brings mortgages to the fore with its latest ads

27 Jan 2012 | by Alex Brownsell

Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.

Honda backs Civic with £28m 'inspiration' campaign

24 Jan 2012 | by Alex Brownsell

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.

LOCOG readies marketing push for unsold Olympic football tickets

24 Jan 2012 | by John Reynolds

The organisers of London 2012 are being forced to undertake a major marketing campaign to turn around lacklustre sales of tickets for the Olympic football competition.

Lynx lines up campaign for new haircare range

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range, including shampoo and styling products.

Girls get the 'Lynx effect'

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Lynx, the Unilever-owned male grooming brand, is launching a women's body spray in the UK today (23 January), for the first time in the brand's history.

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