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Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".
Filmed in Chile's Atacama Desert, the 13-minute short film promises a story of "betrayal, retribution, passion and greed".
The UK automotive industry is looking to forge a partnership with the government for an ad campaign promoting the benefits of electric cars.
Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring.
Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.
The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Jaguar's new F-Type model stars in the music video for singer-songwriter Lana Del Rey single 'Burning Desire', which will also be the title track to a Jaguar-produced short feature film.
Honda has rolled out a pan-European campaign that aims to showcase both the performance and practical benefits of the latest 1.6 diesel engine model in its Civic range.
