Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
15 Feb 2013
| by Ben Bold
The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
14 Feb 2013
| by Ben Bold
Tesco has outlined its ambitions for a spring advertising campaign that it promises will engage British consumers in "a new conversation" with the brand.
Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.
14 Nov 2012
| by Nick Batten
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Duracell, the P&G-owned battery brand, is pushing the "power check" function on its Ultra Power batteries as part of a partnership with the Energy Saving Trust.
Unilever's baking-focused margarine brand Stork is returning to TV on Monday 22 October to promote its first product innovation for 20 years, Stork Easy To Mix Baking Liquid.