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Unilever pins hopes on better weather with BBQ-themed Hellmann's ad

26 Mar 2013 | by John Reynolds

Unilever is hoping the UK's miserable weather will warm up soon and usher in the barbecue season, as it launches a TV ad campaign promoting the squeezy-bottle format of Hellmann's Mayonnaise.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Auto brands unite to promote electric cars to sceptical consumers

26 Mar 2013 | by Alex Brownsell

The UK automotive industry is looking to forge a partnership with the government for an ad campaign promoting the benefits of electric cars.

McDonald's revives Monopoly-theme promotion with digital gaming functionality

20 Mar 2013 | by Alex Brownsell

McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.

Mentos unveils 'Stay fresh' global campaign

19 Mar 2013 | by Alex Brownsell

Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.

Premier Foods brings Ambrosia Custard back to TV after 10-year absence

15 Mar 2013 | by Alex Brownsell

Premier Foods is launching its first TV ad campaign for Ambrosia Custard in 10 years, aiming to reinvent the brand as relevant to modern British family life.

Puma seeks to celebrate individuality with Worn My Way lifestyle campaign

15 Mar 2013 | by Alex Brownsell

Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".

Shell admits failings of garage food in tongue-in-cheek campaign

13 Mar 2013 | by Matthew Chapman

Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign that promotes Deli2Go, its forecourt food range.

More Th>n promises customer rewards with 'Feel the love' ad campaign

12 Mar 2013 | by Alex Brownsell

More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.

HSBC plots global 150th anniversary celebrations

12 Mar 2013 | by Gemma Charles

HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015.

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