31 Jan 2013
Social video expert Unruly evaluates the latest Nike viral campaign.
06 Dec 2012
| by Matt Willifer, executive planning director, WCRS
A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.
18 Sep 2012
| by Steve Hastings, planning partner, Isobel
Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.
12 Sep 2012
| by Neil Dawson, executive creative director, BETC London
Online gambling and dating have exploded over the past five years. I have experience of neither, but I do see myself as a potential punter in the gambling arena. I'm not ruling out online dating, by the way; I'm just not sure my wife would be entirely supportive, even if I were doing it under the guise...
The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?
Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare that with the creative and commercial triumph of the Sony Bravia 'Paint,' 'Balls' and 'Play-doh' ads.
27 Sep 2011
In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consumer magic.
08 Jul 2011
| by Simon Clift
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
04 Jul 2011
| by Will Arnold-Baker
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had another barren year at the 2011 Cannes Lions Festival
17 Nov 2010
| by Gemma Charles
The government will struggle to convince many of the value of a UK Ad Council