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Brand Barometer: Nike's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Nike viral campaign.

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

A family of blue aliens landed on our planet last year, and, to their great credit, has been tirelessly promoting Argos ever since.

Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced

Back in the age when I could still remember the taste of semolina - we're talking the 80's - we were young, foolhardy and had the world in front of us. All we had to do was to carry on being our brilliant selves and we would be rich and famous.

Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating

Online gambling and dating have exploded over the past five years. I have experience of neither, but I do see myself as a potential punter in the gambling arena. I'm not ruling out online dating, by the way; I'm just not sure my wife would be entirely supportive, even if I were doing it under the guise...

Marketers must do better than simply slap a QR code on ads

The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare that with the creative and commercial triumph of the Sony Bravia 'Paint,' 'Balls' and 'Play-doh' ads.

Editor's Comment: MasterCard's fight for relevance

In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consumer magic.

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

COMMENT: UK ad agencies are 'too busy pitching to win Cannes Lions awards'

Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had another barren year at the 2011 Cannes Lions Festival

Succeeding the COI

The government will struggle to convince many of the value of a UK Ad Council


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