Brand Barometer: Budweiser's latest viral campaign reviewed
14 Feb 2013
Social video expert Goviral evaluates Budweiser's latest viral campaign, with "ones to watch" from Diet Coke, Chivas/Canana and Old Spice.
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Lucozade offers glucose-powered lyrical journey
22 Apr 2013
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
Brand Barometer: Mooncup's latest viral campaign reviewed
08 Feb 2013
Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24.
Brand Barometer: Anthony Nolan's latest viral campaign reviewed
25 Jan 2013
Social video expert Goviral evaluates Anthony Nolan's latest viral campaign, with "ones to watch" from Nike Golf, Microsoft Research and Hertz.
Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys
20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare
It would be hard to exaggerate just how much I love Ikea's new commercial.
Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged
13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London
I love it when a brand decides to stand for something bigger, that people care about. I love ambition. The flip side to this is that the brand will then have to deliver.
Costa Coffee: seemingly disembodied heads in a sea of coffee beans sing Kiss in this memorable ad.
06 Nov 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
The only time anyone has spoken to me on the Tube (without begging, encouraging me to repent, or ordering me to 'move down') involved coffee.
Top five: The most-shared 2012 Presidential election ads
01 Nov 2012 | by Gordon MacMillan
Official and funded by Super PACs (political action committees)
Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity
30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
It's well accepted now that marketing in Britain's big charities is world-leading and every bit as prestigious as marketing in a huge retailer or FMCG company.
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