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Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

20 Dec 2011 | by Rachel Barnes

Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.

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