British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at...
Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.
Heathrow Airport is to launch a Christmas campaign to encourage people to shop at the UK's largest airport instead of its London West End rivals.
Cross-Channel rail brand Eurostar is rolling out an ad campaign in an effort to revive the business traveller market.
New York is undertaking an estimated $30m (£20m) global advertising campaign to promote itself as a tourist destination.
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk' campaign in time for the start of the Fifa World Cup next week.
LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.
LONDON - BAA will kick off the tendering for its airport advertising-sales contract on 20 July, following the termination of its existing £500m advertising arrangement with JCDecaux Airports earlier this year.
LONDON - General Electric (GE) has signed a long-term deal with JCDecaux Airport to occupy its Global Gateways poster site in Heathrow Terminal 5.
LONDON - BAA has terminated its contract with outdoor advertising company JCDecaux Airport, ending a three-year relationship that spans seven UK airports.
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